A complete cultivation brand system spanning book design, photography, video, web, and physical products.
This project centered on building a cohesive visual system capable of supporting highly technical cultivation content across multiple platforms. The book, supporting media, and brand assets were designed to function as a unified educational experience.
The system balances instruction and aesthetics through disciplined layouts, controlled color systems, and photography focused on process, scale, and results. Each element reinforces the core methodology without unnecessary complexity.
The result is a scalable brand framework that extends seamlessly across print, digital, and physical products.
Three A Light is a hardcover cannabis cultivation book and brand system built around maximizing indoor yields per light. The project expanded beyond print into a full ecosystem including educational video content, product photography, merchandise, and a direct-to-consumer website.
The focus was on translating advanced growing techniques into a clear, authoritative visual language. Photography, layout, and typography were treated as functional tools, guiding the reader through complex processes while maintaining a premium presentation.
Every asset was designed to reinforce clarity, credibility, and consistency, positioning Three A Light as both a trusted grow reference and a high-end product.
Brand positioning
Educational clarity
Visual hierarchy
Content structure
System consistency
Cross-platform execution
Scalable longevity
Book layout system
Photography direction
Typography systems
Print production
Educational video
Website design
Merchandise assets
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